Survivor episode masterfully inserts commercials into show without detection
On a recent episode of Survivor, certain products were embedded into the episode so seamlessly that even the most eagle-eyed of viewers could not spot them.
“I know how Survivor sometimes comes off as a little heavy-handed in terms of placing blatant commercials into the show,” says television critic Anne Stikton. “But I wasn’t able to catch a single reference to any American products this episode. Well done, CBS.”
The reward challenge winners earned a free trip to an ancient, hidden Chinese spa known for thousands of years as the Charmin Teahouse. While there, they were lavished with luxurious, native Chinese products, such as Charmin Ultra Strong toilet paper and Crest toothpaste.
“I really appreciated the efforts of the natives to introduce us to their culture,” says Todd, a member of Fei Long, the winning tribe. “The way they stacked the rolls of toilet paper in a pyramid-shaped display that is both pleasing to the eye and popular among retail marketers – it’s amazing to witness a cultural tradition like that, one that’s been passed down from generation to generation.”
He wipes a tear away with a square of Ultra Strong and smiles, his teeth glistening with a sheen that only Crest can provide. “It was beautiful.”
~TVoD
Posted in Survivor on October 31st, 2007 | | 0 Comments